How do I write a good prompt for an AI design tool?
Name four things in every brief: what the asset is for, who sees it, the visual or verbal direction, and the hard constraints (format, wording that must appear, things to avoid). Most disappointing output comes from a missing audience and a missing constraint.
Input fields on Communication Designer accept long briefs on purpose — up to 2,500 characters on the tools where context actually changes the result. Use them; a paragraph beats five keywords.
Work in two passes. First run: broad direction, look at what comes back. Second run: keep what worked, name what to change. That is faster than trying to write one perfect prompt.
For multi-asset projects, start with the brand kit or the design brief tool and reuse its output as context for every following step. That is exactly what the playbooks automate.
Facts
- Input limits: up to 2,500 characters on context-heavy tools
- Optional refinement fields per tool
- Playbooks carry context from step to step