Campaign Multi-Channel
One idea, five channels, one afternoon.
Take one offer angle and multiply it into ad copy, banner formats, social cuts, a newsletter and a landing page.
- Steps: 6
- Credits: 13
- Estimated time: 40 minutes
- For: Performance marketers, affiliate managers, agencies
Steps
1. Offer analysis
Position competitors and find the white spaces.
2. Write ad copy
Hook, body and CTA for 4 platforms.
Reuse the USP from the competitor analysis
3. Banner formats
5 sizes (1200×628, 300×250, 728×90, 1080×1080, 1080×1920).
4. Social cuts
Post variants per platform.
5. Newsletter push
Campaign email with segment hooks.
6. Landing page
Conversion-optimised HTML landing page.
Outcome
Ad copy + 5 banner formats + social cuts + newsletter + landing page